Built for Every Corner of UK Property

One platform,
built around you

Whether you run a single high-street branch, a 20-office network, a boutique development or a national franchise — Abode CMS is configured to how you work, not the other way around.

For Estate Agencies

Win more instructions,
convert more buyers

Abode CMS is built around the estate agency business cycle. From the moment a vendor searches for an agent to the day a buyer completes — every stage is powered by tools that save time, increase conversion and build your reputation.

Book a Demo View Pricing
"We went from spending half our week on admin to spending it on clients. Abode runs the machine — we run the relationships."
👩
Sarah Mitchell
Managing Director, Mitchell & Co Estate Agents, Birmingham
Agency Types We Serve

Find your exact fit

01
🏡
The Single-Branch Independent
Local expert, tight team, big ambitions
3–8 people who know their patch better than anyone. You need a professional digital presence, instant valuation leads, and tools that let a small team punch well above its weight.
Starter Plan5-Day LaunchQuick Setup
Common Pain Points
  • Outdated website that doesn't generate vendor enquiries
  • Missing calls and viewings after hours
  • Spending 2+ hours/day on property descriptions
02
🏢
The Multi-Branch Network
3–20 offices, one brand, many challenges
You need branch-level performance data, a consistent online presence across all locations, and the ability to manage everything from HQ without losing local identity or control.
Grow PlanBranch DashboardMulti-Office
Common Pain Points
  • Can't see which branches are underperforming
  • Inconsistent website quality across offices
  • Too many disconnected tools, no single view
03
💻
The Online / Hybrid Agent
Lean operation, high volume, tech-first
You operate with fewer people and higher volume. You need automation-first tools, instant lead qualification, scalable AI content, and a platform that grows without adding headcount.
Grow PlanAutomation-FirstHigh Volume
Common Pain Points
  • Volume of leads makes manual follow-up impossible
  • Review score lagging behind high-street competitors
  • Need enterprise tools without enterprise pricing
Your Website

A site that generates instructions every day

Not a brochure — a full conversion machine. Your Abode site captures vendor leads with an instant valuation tool, displays live CRM listings, and ranks for local property searches automatically.

  • Instant valuation widget with 12-step automated nurture sequence
  • Live CRM property feed — new listings on your site within seconds
  • Built-in local SEO — area guide pages, schema markup, Google Business sync
  • 94+ PageSpeed score out-of-the-box on UK CDN infrastructure
  • Most agencies go live within 5 working days — we do the migration
Explore Abode Sites →
abode-sites / homepage-builder
94
PageSpeed
3.4%
Conv Rate
2.1s
Load Time
Hero — Instant Valuation CTA
Live
Featured Properties — 12 listings
Live
Google Reviews widget — 4.9 ★
Live
Area Guides — 5 neighbourhoods
Draft
Staff Profiles — 8 negotiators
Live
Leads & Voice

Never miss a call,
viewing, or buyer

Abode Leads manages your entire pipeline from first enquiry to completion. Abode Voice handles every inbound call 24/7 — booking viewings, qualifying leads, and logging calls automatically so your team starts every conversation warm.

  • 24/7 AI phone answering in your agency's name — books viewings live
  • Offer tracker — compare, log and communicate multiple offers with vendors
  • AI lead scoring surfaces hot buyers and at-risk vendors every morning
  • Call transcription filed directly to the contact record — zero manual logging
  • 68% of viewings booked by Abode Voice happen outside office hours
Explore Abode Leads →
abode-leads / pipeline + voice
34
New
18
Viewing
7
Offered
12
Exchgd
● Live Call — 01:47
Enquiry re: 4 Birchwood Close, AL5
J. Hughes — Viewing Tue 2pm
Hot
A. Patel — Offer £472,000
New
M. Chen — 14d no contact
Chase
Module Configuration

Modules configured for agencies

Abode Sites
Abode Listings
Abode Leads
Abode Reputation
Abode AI
Abode Voice
Abode Insights
Abode Dev
Average outcomes after 90 days on Abode
+34%
More vendor leads from the website
+28%
More viewings booked per month
4.8★
Average Google review rating
11h
Time saved per negotiator per week
Recommended Plan
Grow Plan
from £399/mo (annual)
View Pricing →
How It Works

From sign-up to live in 5 days

1
Connect your CRM
We link Abode to your existing CRM — Reapit, Jupix, Alto and more. Your listings and contacts sync in real time from day one.
2
Launch your site
Our onboarding team builds your Abode website from your brand. You review, approve, go live. Most agencies are publishing in 5 working days.
3
Activate AI & Voice
We train Abode AI on your brand voice and set up your phone number for Abode Voice. From here, content and calls run automatically.
4
Watch it work
Vendor leads, booked viewings, new reviews and portal ROI data start flowing into your dashboard. Your Monday report arrives at 7:30am.
Client Stories

Agencies just like yours

🏡
Independent · Harpenden
Mitchell & Co Estate Agents
"Our vendor enquiries doubled in 60 days. The valuation tool alone paid for a year's subscription."
+112%
Vendor Leads
5.0★
Google Rating
-47%
Admin Time
🏢
6-Branch Network · West Midlands
Premier Property Group
"Managing six offices from one dashboard changed everything. We turned our weakest branch around in a quarter."
+44%
Instructions
-38%
Admin Hours
4.9★
Review Score
💻
Online Agent · UK-wide
Swift Property Services
"Voice AI was the game changer. We're a small team but we never miss a call — even at 11pm on a Sunday."
0
Missed Calls
+67%
Viewings
3×
More Reviews
For Property Developers

Sell faster,
spend less on agents

Abode Dev replaces the patchwork of spreadsheets, static websites, and third-party sales agents with a complete digital sales operation. From launch-day marketing to post-completion aftercare — all in one system your team runs internally.

Book a Developer Demo View Dev Pricing
"We sold 23 of 28 units before breaking ground. The siteplan and waitlist tools made our launch feel like a West End event."
👨
Tom Whitfield
Sales Director, Whitfield Homes, Surrey
Developer Types We Serve

Built for every development model

01
🏗️
Regional Housebuilder
20–200+ units, multiple active sites
You need a scalable digital sales operation across multiple schemes, consistent brand, board-level GDV reporting, and the ability to onboard new sites without agency fees.
Dev CustomMulti-SiteBoard Reporting
Common Pain Points
  • Heavy agent fee dependency eating into GDV margin
  • No live visibility of reservation rate or cashflow position
  • Inconsistent digital presence across schemes
02
💎
Boutique Developer
4–20 premium units, brand-led
Your brand is everything. You need a luxury digital presence that reflects the quality of the product, a targeted buyer waitlist, and a frictionless reservation experience.
Dev CustomPremium UIWaitlist Tools
Common Pain Points
  • Website doesn't reflect the quality of the development
  • No systematic way to build and nurture a buyer waitlist
  • Solicitor queries slow the process from reservation to exchange
03
🏙️
BTR / PRS Operator
Lease-up, tenant experience, retention
You let, not sell. Lease-up speed and tenant retention are your KPIs. Abode handles pre-launch registration, virtual tour enquiries, applicant pipeline and move-in communications.
Dev CustomLettings PipelineLease-Up
Common Pain Points
  • Long void periods between lease-up phases
  • Poor tenant communication damaging retention rates
  • No single system for enquiry, application and onboarding
Abode Dev

Your entire scheme, sold from one screen

Interactive siteplans, online reservation with Stripe deposits, DocuSign contracts, phase release waitlists, and a purchaser portal — all connected to a live GDV dashboard for your board.

  • Interactive siteplan — colour-coded availability, unit specs, real-time reservation status
  • Online reservation + deposit — Stripe payment and DocuSign contract in a single flow
  • Phase release waitlist — register interest pre-launch, auto-notify when units drop
  • Purchaser portal — construction updates, documents, move-in countdown, aftercare
  • GDV dashboard — reservation rate, Help to Buy and shared ownership reporting
Explore Abode Dev →
abode-dev / Maple Quarter siteplan
Gross Development Value
£13.4M
23 / 28 units reserved or sold · 82% sell-through
1Sold
2Sold
3Reserved
4Available
5Sold
6Reserved
14
Sold
9
Reserved
5
Available
Module Configuration

Modules configured for developers

Abode Dev
Abode Sites
Abode AI
Abode Leads
Abode Insights
Abode Voice
Abode Reputation
Abode Listings
Developer outcomes on Abode
+40%
Faster sell-through rate
-60%
Reduction in agent fees
82%
Online reservation rate
-40%
Solicitor queries
Recommended Plan
Developer Custom
Priced per scheme — talk to us
Talk to Sales →
Client Stories

Developers powered by Abode

💎
Boutique · Surrey
Whitfield Homes
"Sold 23 of 28 units before breaking ground. The waitlist tool alone saved us six months of sales time."
82%
Pre-Sold
-65%
Agent Fees
🏗️
Regional Builder · Yorkshire
Northgate Developments
"GDV dashboard changed how we present to our board. Real-time numbers, zero spreadsheets, total confidence."
+38%
Sell-Through
0
Spreadsheets
🏙️
BTR · Manchester
Urban Living Co.
"Fully leased in 11 weeks — down from 26. The applicant pipeline and automated comms made the difference."
11wk
Lease-Up Time
96%
Retention
For Lettings Specialists

Fewer voids,
happier landlords

Abode CMS is configured for the lettings business cycle — market, let, manage, renew. Matched tenant alerts, automated landlord reports, renewal reminders and void period tracking — everything you need to grow a managed portfolio without growing headcount.

Book a Lettings Demo View Pricing
"We reduced our average void period from 23 days to 9 days in three months. The matched tenant alerts changed everything."
👩
Priya Sharma
Director, Sharma Lettings & Management, London
Lettings Types We Serve

From local agency to large-scale portfolio

01
🔑
Residential Lettings Agency
50–500 managed properties
Tight void management, instant tenant matching, and landlord reporting that keeps clients loyal year after year. You need digital tools that make every property manager more productive.
Starter / GrowVoid Tools
Common Pain Points
  • Landlord churn from slow void communication
  • Manual applicant matching taking hours per property
  • Renewal process handled entirely by email and phone
02
📋
Property Management Specialist
Maintenance, compliance, reporting
Maintenance co-ordination, compliance tracking, and landlord communication at scale. You need a client portal, automated reports, and a system that keeps every property compliant and profitable.
Grow PlanLandlord Portal
Common Pain Points
  • Compliance deadlines missed across large portfolios
  • Landlords calling for updates rather than checking a portal
  • Monthly reports prepared manually every month
03
🏘️
HMO & Multi-Let Operator
High volume, fast turnaround
Room-level analytics, rapid tenant turnaround, automated room-matching and compliance tracking for HMO licences and annual inspections — all in one dashboard.
Grow PlanHMO Tools
Common Pain Points
  • Room voids taking 3–4 weeks due to slow applicant flow
  • HMO licence renewal dates missed without a system
  • No room-level data on occupancy rates or income
Lettings Tools

Match tenants before
the void begins

The moment a property is flagged as coming available, Abode automatically matches and alerts every registered applicant that fits. Viewings are booked before the property is even marketed on portals.

  • Instant matched applicant alerts — tenants notified automatically as properties become available
  • Rightmove and Zoopla lettings feeds — auto-updated when a property lets or changes
  • Renewal reminders — automated campaigns 90, 60 and 30 days before lease expiry
  • Automated monthly landlord report — sent without manual preparation every single month
  • Reputation tools — collect landlord reviews and display them to win new managed instructions
Explore Abode Listings →
abode-listings / lettings dashboard
9d
Avg Void
247
Managed
94%
Occupied
£2,100/mo
2 bed flat · Islington, N1 · Available 1 Apr
Rightmove ✓Zoopla ✓
6 applicants auto-matched & alerted
Done
K. Osei — Viewing Thu 5pm booked
New
Landlord report — sent automatically
Sent
Module Configuration

Modules configured for lettings

Abode Sites
Abode Listings
Abode Leads
Abode Reputation
Abode AI
Abode Insights
Abode Voice
Abode Dev
Lettings outcomes on Abode
-61%
Void period reduction
+29%
Managed portfolio growth
92%
Landlord retention rate
8h
Saved per property manager/wk
Recommended Plan
Grow Plan
from £399/mo (annual)
View Pricing →
Client Stories

Lettings agencies winning with Abode

🔑
Lettings Agency · London
Sharma Lettings & Management
"Void period from 23 days to 9 days in three months. The matched alerts changed our whole operation."
-61%
Void Period
+34%
Portfolio Size
📋
Property Management · Leeds
Northern PM Services
"Automated landlord reports alone saved us 12 hours a month. Landlords now call us to compliment the service."
12h
Saved/Month
96%
Landlord Retention
🏘️
HMO Specialist · Bristol
City Rooms Bristol
"We went from 22-day average room voids to 7 days. Room-level analytics showed us exactly where we were losing income."
-68%
Room Voids
+22%
Net Yield
For Franchise Networks

One platform,
franchisee-level control

Abode CMS gives franchise groups a single technology backbone — consistent brand, local control, centralised performance reporting, and the ability to onboard new franchisees in 5 days. It's also your most powerful franchisee recruitment tool.

Book a Franchise Demo Download Franchise Pack
"We rolled Abode out to 14 franchisees in 6 weeks. Every office is on brand, performing, and I can see exactly how each one is doing from a single screen."
👨
David Okafor
COO, Premier Property Network
Franchise Models We Serve

Built for network scale and control

01
🌐
Established Territory Network
10–100+ franchisees, defined territories
You need network-wide brand compliance, territory performance benchmarking, and the ability to enforce and evolve standards from the centre without stifling local operators.
Network PlanTerritory DashboardBrand Control
Common Pain Points
  • Franchisees going off-brand with their own website tools
  • No single view of all franchisee performance
  • New franchisee onboarding taking months not days
02
🤝
Serviced / Hybrid Network
Employed + self-employed, one brand
A mix of office-based staff and remote associates sharing a brand. You need flexible licensing, shared lead routing, and tools that work identically whether someone is in branch or working remotely.
Grow / NetworkLead RoutingRemote-Ready
Common Pain Points
  • Leads not being distributed fairly across the team
  • Remote associates disconnected from the central system
  • Technology cost too high per associate at scale
03
🚀
Growing Franchisor
Building from 5–30 franchisees
You're building the network. You need a white-label platform that scales with you, makes onboarding simple, and proves your tech story to prospective recruits — making Abode your best franchise sales tool.
Grow PlanWhite-LabelScalable
Common Pain Points
  • Struggling to demonstrate a compelling tech proposition to recruits
  • Each new franchisee requires weeks of setup time
  • No consistent data to benchmark franchisee performance
Network Control

Central oversight,
local autonomy

Head office gets full visibility and brand control. Each franchisee gets a powerful local platform customised to their territory. Everyone works from the same system — with the right access level built in.

  • Network performance dashboard — all offices ranked, scored and benchmarked in real time
  • Central brand template library — franchisees personalise within your guardrails, never off-piste
  • Rapid onboarding — new franchisees live in 5 days with data migration and training included
  • Volume pricing — the more franchisees on Abode, the lower the per-office cost
  • Recruitment tool — showcase the tech stack to prospective franchisees as a live demonstration
Explore Abode Insights →
abode-insights / network dashboard
14
Franchisees
486
Instructions
4.8★
Avg Rating
SW3
Top Performer
SE1
2nd Place
EC2
3rd Place
N1
Needs Review
Instructions per franchisee · Q1 2026
Head Office Tools

Everything HQ needs to run the network

🎨
Brand Template Library
Build master templates for website pages, social posts, email campaigns and property descriptions. Franchisees use these as their starting point — keeping the network consistently on brand without restricting local creativity.
📊
Network Performance Dashboard
See every franchisee's instructions, instructions per month, review score, portal spend and conversion rate in one ranked view. Spot underperformers early and intervene before the problem compounds.
🚀
5-Day Franchisee Onboarding
New franchisees go live in 5 working days. We handle data migration, website build, CRM connection and training. Head office manages one contract, one invoice, one support relationship — regardless of network size.
🤖
Network AI Content Engine
Generate on-brand content for all franchisees from the central AI library. Property descriptions, area guides, social posts and email campaigns — all in your brand voice, deployed across the entire network simultaneously.
🔒
Permission Management
Granular access controls define exactly what each franchisee can and cannot edit. Lock brand colours, fonts and key messaging at network level. Let franchisees personalise photography, local testimonials and area-specific content.
💰
Volume Discount Pricing
Abode's Network pricing scales with your growth. The more franchisees on the platform, the lower the per-office cost — meaning Abode becomes more economical as your network expands, not more expensive.
Module Configuration

All 8 modules, network-ready

Abode Sites
Abode Listings
Abode Leads
Abode Reputation
Abode AI
Abode Voice
Abode Insights
Network Dashboard
Network outcomes on Abode
5d
Average franchisee launch time
+38%
Network instruction growth
100%
Brand compliance rate
-45%
Tech spend per franchisee
Recommended Plan
Network Plan
from £799/mo (annual) — volume discounts available
View Pricing →
Client Stories

Networks powered by Abode

🌐
Territory Network · UK
Premier Property Network
"14 franchisees live in 6 weeks. The onboarding speed was unmatched — and every office is now fully on brand."
14
Offices Live
6wk
Full Rollout
+38%
Instructions
🤝
Hybrid Network · England
HomeFirst Associates
"We signed 8 new associates in 3 months — every one of them said the Abode tech demo was a deciding factor."
+8
New Associates
-45%
Tech Cost/Office
🚀
Growing Franchisor · South East
The Green Network
"From 6 to 22 franchisees in 18 months. Abode made every new office launch feel like day one of a well-oiled machine."
22
Franchisees
5d
Avg Launch

The platform 2,400+ businesses trust

2,400+
Agencies and developers actively using Abode CMS across the UK
£840M
Value of property transacted through Abode in the past 12 months
4.8★
Average Google review rating for Abode clients — up from 4.1 before
11h
Average hours saved per negotiator every week through automation

See how Abode fits your business

Book a personalised demo with a UK property specialist. We'll show you Abode configured for your agency type, your CRM, and your team size.

Book Your Demo View Pricing

No setup fees  ·  Free data migration  ·  UK-based support  ·  Cancel anytime